She is beautiful, sexy, somewhat mysterious… Which makes her a perfect candidate for the face o Avon, a world famous cosmetic manufacturing company. Keri replaced Jennifer Hudson. According to Avon North America marketing executive Bob Briddon, “Keri embodies everything the Avon woman aspires to be—beauty, grace, confidence, and success” not to mention her natural grace and charm. Bob Briddon emphasized that his company was “thrilled to have her on board”. She was announced the face of Avon in July 2010 and has appeared in commercials advertising the Imari fragrance collection and a line of make-up cosmetics. So far, they have been advertised by Fergie, Salma Hayek, Reese Witherspoon, Courtney Cox. So why the decision to engage a young singer all of a sudden, who’d had her debut album released just a year before? Apparently the company hoped she ould help market their products to her audience, whose musical tastes lie in the R&B, hip-hop and soul area. Avon also hopes to increase the popularity and awareness of the cosmetic brands promoted by Keri. We’re in no position to judge this move in terms of marketing efficiency, but it must have substantially improved the balance of Keri’s bank account. After all, Avon is famous for generosity when it comes to rewarding its stars.